Designing & developing user-centred solutions
First Principles is an independent studio based in Nottingham, working with clients across the UK. We focus on user-centred projects that aim to solve real problems clearly and thoughtfully.
Products
We design and build web, mobile, and desktop applications in-house. The focus is on simple, usable software that addresses real user needs.
- Singlio.
- A focus training app designed to help strengthen executive function. Centres on deliberate practice, minimal distraction, and measurable progress.
- Learn more
- AI Task Manager.
- A lightweight task management panel for VS Code. Track tasks across multiple projects using Markdown files designed to work with AI coding assistants.
- Learn more
- AI Context Docs.
- A VS Code extension that maintains a .context/ folder mapping your codebase for AI assistants. Auto-scans, tracks staleness, and works with any AI tool.
- Learn more
- More to come.
- We're always working on new tools and products. Stay tuned.
Get in touch
If you're interested in working with us, please get in touch and we'll get back to you as soon as possible.
How We Can Help
- Design & Development
- End-to-end product design, UI/UX, and full-stack development for web and mobile applications.
- Design Systems & Components
- Scalable, consistent foundations - component libraries, design tokens, and documentation.
- Prototyping & Experimentation
- Rapid prototyping, proof-of-concept builds, and A/B testing to validate ideas fast.
- Product Strategy & Direction
- Early-stage product thinking, technical direction, and helping shape ideas before they scale.